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PR 101
Getting Started with PR 101
Welcome Letter
Welcome and Introduction to PR 101 (9:41)
Tools & Resources
Section 1: What is PR and Why Do I Need It?
PR Definition and Why Every Business Needs PR (6:56)
The Five Core PR Strategies (13:11)
Section 2: What's Your Message and Your Plan?
Your Core Messages (7:26)
Your Communications Plan (5:03)
PR Strategies (10:06)
Tactics and Action Steps (5:12)
Section 3: How to Earn Media Part 1
What is Earned Media and Am I Ready to Pitch? (5:55)
How to Build a Media List: Print (7:04)
How to Build a Media List: Radio & TV (5:04)
How to Build a Media List: New Media and Additional Tips (5:40)
Earned Media Resources
Section 4: How to Earn Media Part 2
How to Write a Press Release and Media Advisory (12:39)
How to Write a Pitch Email (4:35)
How to Make a Pitch Call (5:38)
Earned Media Resources
Section 5: How to Leverage Social Media
Why Use Social Media and Which Platforms Should You Use? (5:37)
Social Media Do's and Don'ts: Tricks of the Trade (8:20)
Facebook Page vs Facebook Group (10:37)
Social Media Advertising (3:30)
Section 6: Who Do You Know? The Power of Relationships
Why Relationship Building Matters and Researching Target Audiences (6:00)
Relationship Building Activities (5:19)
Section 7: How to Talk About Yourself Without Talking About Yourself
The Power of Testimonials (6:55)
A Final Lesson
Review of PR 101 (3:02)
Bonus Video: PR 101 Case Study
Interview with 10 Dates Later Author Lillian Prince (25:43)
Facebook Page vs Facebook Group
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