Congratulations on investing in one of the most vital components of your business – public relations (PR). If you are like most entrepreneurs or self-employed professionals, you probably didn’t learn PR 101 in school. Perhaps when you launched your business, you realized that you desperately needed it. Or maybe like many, you don’t even know what PR is but you know you’re missing something that’s holding you back from expanding your brand and developing a deeper relationship with your customer base. Regardless of the category into which you may fall, you’re in the right place.
In order to make the most of this course, take the time to answer the questions in the worksheets at the end of every lesson. They will help you master the basics of each section and send you well on your way to becoming a PR pro for your business!
Full disclosure: doing your own PR is hard work, as is the case with most things of value. Considering you are an entrepreneur, I know you are used to hard work; in fact, you may thrive off of it. But that doesn’t mean you can’t have fun with this. The process of learning PR comes by trial and error, and actually a few of your mistakes may lead you to some unexpected wins! So relax, and enjoy getting to know your business and clientele on a different level. It will help you tremendously in the long run.
Thank you so much for being here and investing in yourself. I've worked hard to make this course an amazing resource for you and I am so excited to share it with you. I hope you find this information useful and more importantly, I hope you put what you learn into action to help build and expand your enterprise. I'll see you at the top!